With the AI wave everywhere, is organic search still useful? Google organic search results have evolved overtime. The search result page clearly targets 2 different audiences. AI Mode is for most of us who want clear and crisp answers. It is still being driven by the 'how to' and 'top 5' type of questions. The answers don't appear as paragraphs but sections with headings that makes it easy for the user to understand. Organic search results that appear as websites offer a more

Any market that has too many players is generally high in competition. Pricing, delivery speed, variety, product exchange, offers are the common factors to compete with. Now let's say a very talented designer wants to launch his new collection of dresses online. How will he create awareness? Why will someone buy from him when there are key players in online fashion? 'Talented' is the main word here. Talented means his collection will be different than the rest in someway. His

As an influencer, how must I pitch myself for brand association? Brands connect with influencers who are an organic fit. HealthKart selling women's protein powder will select influencers from the fitness industry. Will the influencers be nutritionists? Might not be. Protein powder is advised for obtaining weightloss goals by intense workout, muscle or stamia building exercises. Will the brand opt for gym trainers? Possibly yes! It could also be other forms of workout like pow

I have launched a brand. The first step is to create awareness among the target group. Marketing Plan While the common perception is to determine the marketing budget and brief the team, there are few pointers that might help to decide the touchpoints better. What is my competitor doing? Is it worth following their footsteps? Does my TG reside in metros or should I do some research to search them in outskirts or semi-urban areas as well? Should t

How do we decide the content of meta tags for our website? Meta tags for website It is no secret that Google decides the relevance of a website in relation to the user search description by matching it with the meta tags (among others). Logically then our meta tags should include product or service related keywords that the user is searching. Several keyword planners are available to get this user search data. What can be the various types of meta tags? Offer or discount cent