As a start-up founder, the most important thing after developing a product or service is creating awareness by promotion. Does understanding digital marketing help a founder take right marketing decisions? It does! The best thing is to do a short course from Udemy before starting promotions. https://www.udemy.com/share/102VKC3@87At5FPLXTRTUHZqarvPnbgzAqd7AoBz4rReqe0lIwYJGGH2hwgvH4C3bCx7pqVf1w==/ This course explains how to identify your target audience. The people whose chanc

Gen Z take more time to consider buying a product compared to millenials. Few things that has resulted in this: As they were exposed to social media while growing up, the platform hardly excites them. By the time they started selecting clothes or gadgets on ecom, the focus was more on the product rather than the app or shopping experience. Growing up in a digital era where reviews and feedback have become important and awareness about multiple brands is high, the urge to chec