Is your marketing plan good enough?

I have launched a brand. The first step is to create awareness among the target group.

Marketing Plan

While the common perception is to determine the marketing budget and brief the team, there are few pointers that might help to decide the touchpoints better.

• What is my competitor doing? Is it worth following their footsteps?

• Does my TG reside in metros or should I do some research to search them in outskirts or semi-urban areas as well?

• Should the portals for display ads be same for all or should I use FB to target consumers residing in different locations?

• Is a hoarding still relevant without PR? Yes, in the outskirts, it still is!

Crack your brain and get an awesome marketing plan rolling.

Good luck!

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