Imagine running a digital campaign and not being able to figure out how effective the budget spent was. Google analytics over the years has shared ad performance via metrics like views, click through rate, conversion rate etc. AI search is the new user behaviour we are still adapting to. Even after dowoading AI app, how many of us use it over a default Google search? Even Google has AI mode, how many of us select that as default? Any behaviour of an online user takes time to