Luxury car segment...

My first step towards comfort started with Maruti Alto. Then came WaganR, followed by Honda City and now Mercedes.

Love for luxury cars

How does an average Indian feel as he steps into the bracket of HNIs and purchases his first luxury car? Proud! Definitely.

In a country like ours, lineage of luxury car owners is very rear. Most of us are gradual upgrader. The more millennial Merc buyers we have, the better it is for this market.

Then comes the EV luxe car segment. Does it matter to cut cost like this? Not really. Environment friendly? May be too early!

Tips for new entrants:

-Technology led luxury cars should attract the new HNIs of India.

-Price competitively

-Customer reviews create goodwill

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