CTR up or down ?

My new landing page is not getting traffic, despite my constant FB promotional efforts.

What does this mean?

I am boosting interesting posts on FB but the user is not opening my website. Why are they not clicking on my website link? The analytics in this case will show low CTR. Probably in decimals!

Low CTR is worrying?

What could have gone wrong?

• Not customising the target audience so there are a lot many irrelevant views increasing the view count

• The post looks good but the message or usp is not clear

• The mobile site takes time to load

• Most of the target audience prefer vernacular language