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Organic Google search stays
With the AI wave everywhere, is organic search still useful? Google organic search results have evolved overtime. The search result page clearly targets 2 different audiences. AI Mode is for most of us who want clear and crisp answers. It is still being driven by the 'how to' and 'top 5' type of questions. The answers don't appear as paragraphs but sections with headings that makes it easy for the user to understand. Organic search results that appear as websites offer a more
2 days ago


What is search intent?
I want to buy contact lens solution. I generally buy from a retail specs store but this time online seemed like a better idea. Like anyone else, I open Google search and start typing. Search intent refers to the reason why the user opened Google.com. Keywords are the words she will type in the search bar to get search results. The user starts typing -Contact lens solution -Lens solution big size -Solution for colour lens -Big bottle lens solution What she types to get the lin
May 21


e-shopping experience with AR
Download the Lenskart app if buying a new power glass is in your consideration set. On the top right of the search bar is the camera plus icon. This icon takes you to a page where you can see how trendy reading glasses look on your face. Trendy reading glasses The experience is similar to taking a selfie. Select the style of your power glass and see how it looks on your face. These could be rectangle, circle, large or medium frames. This retail-like experience in your phone i
May 2


Select meta tags logically
How do we decide the content of meta tags for our website? Meta tags for website It is no secret that Google decides the relevance of a website in relation to the user search description by matching it with the meta tags (among others). Logically then our meta tags should include product or service related keywords that the user is searching. Several keyword planners are available to get this user search data. What can be the various types of meta tags? Offer or discount cent
Nov 12, 2025


What is a brand promise?
Traya ad in Instagram promises me to eradicate my hair fall problem if I take the hair test in the Traya app. Traya app for long hair The lady in the ad comes across as a convincing advocater of the brand. She knows her facts and most of them are things customers like me have rearly noticed. Hair fall is a very common problem but we delay taking medicines or treatment until the hair line has reduced drastically. Then comes a brand that promises me to solve my problem by just
Oct 30, 2025
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