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What is search intent?
I want to buy contact lens solution. I generally buy from a retail specs store but this time online seemed like a better idea. Like anyone else, I open Google search and start typing. Search intent refers to the reason why the user opened Google.com. Keywords are the words she will type in the search bar to get search results. The user starts typing -Contact lens solution -Lens solution big size -Solution for colour lens -Big bottle lens solution What she types to get the lin
May 21
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e-shopping experience with AR
Download the Lenskart app if buying a new power glass is in your consideration set. On the top right of the search bar is the camera plus icon. This icon takes you to a page where you can see how trendy reading glasses look on your face. Trendy reading glasses The experience is similar to taking a selfie. Select the style of your power glass and see how it looks on your face. These could be rectangle, circle, large or medium frames. This retail-like experience in your phone i
May 2
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Am I the right fit for your brand?
As an influencer, how must I pitch myself for brand association? Brands connect with influencers who are an organic fit. HealthKart selling women's protein powder will select influencers from the fitness industry. Will the influencers be nutritionists? Might not be. Protein powder is advised for obtaining weightloss goals by intense workout, muscle or stamia building exercises. Will the brand opt for gym trainers? Possibly yes! It could also be other forms of workout like pow
Apr 27
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The tasty & healthy dry fruit market
Dry fruit mixture Previously dry fruit was mostly bought during the festive season. But now it has become a snack. The ingredients like cashew nut, raisin and almond still persist but now they are not limited to roasted only. Creative snack makers have added more items and made it a filling and healthy snack. Few brands taste really yummy just like a sweet energy bar. It also includes sesame and chia seeds, with a tinge of honey. So many varieties with the same ingredients b
Mar 9
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Is your marketing plan good enough?
I have launched a brand. The first step is to create awareness among the target group. Marketing Plan While the common perception is to determine the marketing budget and brief the team, there are few pointers that might help to decide the touchpoints better. What is my competitor doing? Is it worth following their footsteps? Does my TG reside in metros or should I do some research to search them in outskirts or semi-urban areas as well? Should t
Nov 29, 2025
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