The tasty & healthy dry fruit market

Dry fruit mixture

Previously dry fruit was mostly bought during the festive season. But now it has become a snack. The ingredients like cashew nut, raisin and almond still persist but now they are not limited to roasted only. Creative snack makers have added more items and made it a filling and healthy snack.

Few brands taste really yummy just like a sweet energy bar. It also includes sesame and chia seeds, with a tinge of honey. So many varieties with the same ingredients but different taste.

This is an example of product differentiation. It's the same dry fruit market but with new recipes that are tasty and healthy. They are now also called healthy snacks.

A premium niche market like this does not really need promotion. Amazon sponsored ad in the healthy snack or dry fruit category for customers searching the same will do wonders. Ofcourse word of mouth marketing by healthy food lovers is very effective.

Image courtesy: Canva