From YouTube to YT

YT music at 6am - some yoga to start the day YT music at 8am - some soothing music to set the mood for work

YT video at 1:30pm - some news during lunch time

YT music at 10pm - some meditation to end the day

When I first heard this term from my 11 year old, I was wondering who is the new football player my son has started worshipping now days after Ronaldo!

Gen Z with YouTube

Well it seems YT is the new cool name YouTube has! Asked around and figured out people have actually started using it in public communication. Well, my generation is obviously more comfortable with the full form as it sounds more formal. Also, the name goes well with the content that I generally watch.

My son watches wrestling, tennis, sci-fi among many more. So clearly what he watches convinces him that YT is super cool. Of course, no missing the hip hop music.

Introducing brand names that cater content to specific age groups has not been experimented much by umbrella brands. What we have seen more is separate brands for each age group.

Well, innovation is key to survival.

Think. Dare. Move.

Image courtesy : www.pexels.com