An app just for lingerie..

My husband is tech savvy. He generally keeps a tap on my latest shopping list. Of late I have been going gung-ho about Clovia.

'It is the best gift for any modern woman. It has so many varieties and colours that I literally go crazy deciding', I exclaimed.

Lingerie app

Jo didn't react much. 'Shopaholic, usual'. He thought.

'I had never thought wirefree could be better than wired. I love floral over single colour'.

Jo wondering - Wire? Costume? Really?

The last time I had seen Fashion TV, models would wear wired hats or something like a bird nest...

My wife is that wild? Really?

'Babes, what will you do with the wire?' Asked Jo in a hesitant, soft tone.

'I won't do anything darling, you will'. She said with a wink.

Jokes apart, but dedicating a whole app on women's lingerie was really a bold step.

Clovia's success proves that a niche can overtime be converted into a wholesome category by getting into the nitty gritty of each product specification and elaborating it to signify it's importance and contribution in the customer experience.

Waiting for more Clovia to come live!

Picture courtesy: www.pexels.com