Tips for effective cab promotion

What is the place where we think we can get atleast 30 minutes of uninterrupted customer attention?

Well, obviously in a cab! While a lot of them are on phone or laptop, the chances of them doing serious work is very less. Simply because motion disrupts focus unless they are talking.

Brands promoting in cabs

Radio ads can be highly effective in cabs. Few pointers for brands:

• Repeat the ad couple of times with the brand name. The main objective being brand recall.

• In case of a new product, repeat the brand name and product type.

• Limit creativity and focus on calculative promotion like repeating brand name, tagline, category name

• Try the QR code route if you want to know how effective the ad is.

Hope your next cab ride gives you a pleasant surprise.

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