I have launched a brand. The first step is to create awareness among the target group. Marketing Plan While the common perception is to determine the marketing budget and brief the team, there are few pointers that might help to decide the touchpoints better. What is my competitor doing? Is it worth following their footsteps? Does my TG reside in metros or should I do some research to search them in outskirts or semi-urban areas as well? Should t

How do we decide the content of meta tags for our website? Meta tags for website It is no secret that Google decides the relevance of a website in relation to the user search description by matching it with the meta tags (among others). Logically then our meta tags should include product or service related keywords that the user is searching. Several keyword planners are available to get this user search data. What can be the various types of meta tags? Offer or discount cent

Traya ad in Instagram promises me to eradicate my hair fall problem if I take the hair test in the Traya app. Traya app for long hair The lady in the ad comes across as a convincing advocater of the brand. She knows her facts and most of them are things customers like me have rearly noticed. Hair fall is a very common problem but we delay taking medicines or treatment until the hair line has reduced drastically. Then comes a brand that promises me to solve my problem by just

What is the place where we think we can get atleast 30 minutes of uninterrupted customer attention? Well, obviously in a cab! While a lot...

For time eternal, baby care products have always been every mom's first choice. Baby care products Read about a new launch in this...