Hot water flask....even today

It's winter and one thing that every middle class household owns is a hot water flask or bottle.

I have grown up with Milton bottles, while the non-branded ones are equally good. A category that has survived over the years just by the dint of utility.

Milton flask for hot water

Do they need promotion? Yes. Hot water supply already exists in offices. It won't take too much time to develop a value for money version for household.

Seasonal products have high recall when they are promoted just before the utility period.

What can be done?

• Retail branding for smaller sizes

• FB ads targeting hill stations

• Radio jingles in regional language

  
  

  Thought starter for the next winter :)

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