Pedicure for older men...

My father is a 70 year old man who has worked with the Government of India all his life. With age I felt his skin and feet required some nourishing. So I suggested him a pedicure from Urban Company.

'What is the dictionary meaning of this word Pedicure?' asked my dad.

Baby bloomers a new market

Oh, I never bothered to check. Who asks something like this? 'It's basically taking care of your feet. Your feet needs nourishment'. I informed.

'Strangely, how come Telegraph in it's medical section has never talked about it like it does for diabetes and other healthy lifestyle habits?' There he goes again.

Quickly changing the topic I started convincing him how the Pedicure treatment would make him feel relaxed. 'The UC trained guy will remove all dead skin, scrub and moisturise your feet. You will feel very relaxed'.

'Oh he will touch my feet? How old will he be?

In Indian culture older men give blessings to the younger generation for good health, wealth and happiness.' He stats.

Well, wasn't it suppose to be a relaxing session? Is there anything called spiritual Pedicure? Just when I was wondering who is Mr. Bean, my dad or me.

On a serious note, men's grooming market for senior citizens still remains unexplored.

Food for thought.

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