Kumb mela and brands...

Kumb mela has started in india and it is expected to generate ₹2000 crore revenue. Multiple brands have figured out innovative ways of brand visibility.

Religious tourism is a modern term to justify the investment in temple re-construction in India. The target audience is mostly lower middle class population from rural to semi-urban location. Ofcourse, with the help of media and influencers, it's reach has become mammoth.

Prayagraj

How can I brand encash on this unique form of direct marketing? Some thought starters:

• Branded volunteer dress

• Branded drinking disposable glass

• Toilet wall branding

• Branded women changing room near river

• Branded puja thali/storage

  
  

  Well, the list can be endless.

  Just start thinking....

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